XDTeam︎︎︎


Who We Are  ︎︎︎             

eXperiential Design Lab (XDL) is a hub for interdisciplinary designers, and researchers passionate about creating seamless and intuitive experiences for people in both physical, social and digital spaces. 

We explore the intersection of accessible design, visual hierarchy of complex information, and technology to craft legible and readable solutions that simplify communication in the urban environments, such as signage, wayfinding, printed collaterals, applications etc. by enhancing user experiences while commuting,
and foster a sense of community.



Founder & Director
Muhammad Nafisur Rahman 
Assistant Professor

College of DAAP,
University of Cincinnati


Current Student Research Associates
> Micah Shannon
> Celes Nguyen


Internal Faculty Advisor
Renee Seward
School of Design

Internal Faculty Collaborators
Danilo Palazzo and Vikas Mehta
School of Planning

External Collaborators (current)
Southwest Ohio Regional Transit Authority (SORTA); Go Metro; City of Cincinnati, Office of Department of Transportation and Engineering (DOTE; The Academic Advisory Council for Signage Research & Education (AACSRE); Springs in Our Steps;

Internal Collaborators (past)
Communication in the Urban Environments (CUE)